Discuss the role that manufacturers play


Paper Problem

Retail communication is a key component to retailers implementing the merchandise management process. In a short paper, answer the following questions:

• Discuss the role that manufacturers play in determining a retailer's success.

• How can placing frequent, small orders and last-minute emergency shipments negatively impact the retailer's relationship with manufacturers? What kind of merchandise replenishment practices should the retailer use to encourage a positive business relationship with manufacturers?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Discuss the role that manufacturers play
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