Homework: Develop Value Offering Amazon Prime Video
Instructions
Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The homework should be submitted as a Microsoft Word document. When completing an homework for a given module, view the entire course textbook (all chapters) as a resource for the homework, meaning it may be necessary to locate homework-related material in chapters other than those corresponding with the module in which the homework is located. While the effort has been made to ensure that all material necessary for homework completion is found in the textbook, contact the instructor immediately if information needed to complete the homework cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Homeworks must be submitted though Safe Assign.
The company is Amazon Prime Video. These questions need to be answered in this week's paper. The attachments are for you to get a feel of the overall paper so that you'll understand the installment needs. This week's homework must answer the following questions for the company Amazon Prime Video.
o Explain your product planning efforts.
o Explain the product's/service's current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others.
o Discuss your techniques of building the equity of your brand.
o Discuss several branding decisions recently made or appropriate to make.
o Describe the support services and post-sale service arrangements provided by the firm and required by buyers.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.