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Describe integrated marketing channel to efficiently connect

Discussion Post: Integrated Marketing Channel forum

Suppose you are the supply chain manager for your favorite candy bar brand. Apply the concepts in Chapter 17 of the Kotler (2016) text, to describe an integrated marketing channel to efficiently connect with your customers.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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