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How your expectations were met relation to measures of availability, accessibility and accountability. Be specific in how your needs were/were not met.
How did they convey enthusiasm, interest and care for you as a customer? What type of recognition did you receive for your business?
Describe your hypothetical company, its physical location (this is required), and the product it makes or the service it provides.
Evaluate the quality of the new brand extensions using the criteria in the chapter. Would you have advised going into all of these markets?
Identify one brand mascot (not named in the articles) that you feel is due for replacement; be sure to state why and any recommendations you have for a new one.
Describe the criteria/measures that you will use to evaluate the adequacy of each area/review step that you review.
Examine each carefully, identifying as many relationship building techniques as possible. Do you find extensive differences between the B2C and B2B sites?
What do they have in common? What do these ads say about YOU as a consumer, what type of marketing appeal works best on you?
Describe the marketing concept in your own words. What two companies do you believe grasp and use the marketing concept well?
Briefly describe cross-cultural variations in Consumer Behavior and explain core values that vary across cultures and influence behaviors.
What are the hypotheses or research questions being addressed? Discuss reliability and validity as it relates to your study.
Prepare a report to suggest implications for your NIKE in terms of marketing or advertising expenditures going forward as needed to implement strategies.
Discuss the aspect of modularity in conjunction with your market analysis. How can having this dimension in your analysis benefit current and future customers?
Perform research to complete your market analysis and be sure to address key areas such as target market, future projections about the target market and trends.
What tools or resources can you use to help eliminate each of the three gaps? What goals do you have to improve in these areas?
What happens to the market price of a chicken sandwich at your favorite fast-food restaurant? What happens to the total demanded for chicken sandwiches?
Discuss and explain the organization and implementation of sales programs. Analyzing the performance of a salesforce.
Choose 4 financial markets or institutions. Briefly explain what each specializes in (mortgages, stocks, government securities, etc.).
What is the product/ service of the advertisement? Where did you see the advertisement? Medium, time, day and other information.
How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each. What promotional mix does the company employ?
Discuss the differences between a dimension and a metric. How are they related? Why is it important to assign weights to dimensions?
Identify one market segment that you will discuss as a target market using segmenting variables discussed above. (slide 9)
What does the author mean by upstream activities? What does the author mean by downstream activities?
What factors do you perceive were critical in identifying where to locate the manufacturing operation for this product?
Describe for us your firm, products, competition, and the organizations to which you will be appealing.