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What specific features and benefits your product provides to the intended target market.
Discuss the unique marketing characteristics a product or service requires based on the specific phase of the product life cycle.
Discussion Post: Marketing Mix. Discuss how the marketing mix will vary in relationship to the offering of a service and of a product.
What factors do you perceive were critical in identifying where to locate the manufacturing operation for this product?
Do you believe that prices should reflect the value that consumers are willing to pay or should prices primarily reflect the cost involved in making a product.
How do customers view our company? What must we excel at? Can we continue to improve? Can we continue to create value?
What role does marketing play in the success of the organization? Can marketing influence consumers' decisions? If so, is marketing ethical?
Write a formal, 6 to 10 pages research paper on the housing market crash and where we stand today.
What are some of Magnolia's key opportunities and threats? What key external factors must be considered for Magnolia Brands to achieve its vision and mission?
Write an initial response to the following key question(s) or prompt(s): How does the Consumer Behavior Model help inform your knowledge of marketing?
What is your personal code of conduct? In this discussion, we will explore our past experiences of questionable behavior and how to make a better decision today
A number of important factors influence ethical decision-making. Describe the factors influencing the ethical decision-making of salespeople.
Select a company mentioned in our chapter 1 reading (Kotler and Keller). What other major trends or forces might affect marketing for this company?
Describe how a bond investor can lose money. variables do you input into your financial calculator to compute yield to maturity and yield to call?
How well the company has adapted to some of the different countries that they are in. Things to consider are cultural adaptations, language and currency option.
Describe how the company is building their customer intelligence by what they are doing.
Determine who the target customer is for the new product. She knows that marketing research needs to be done as part of this market segmentation.
What is the best argument that can be made that eBay should be responsible for sales of counterfeit products? What is the best argument that it should not be he
How do you feel about telecommuting and a virtual office in a job? What aspects of telecommuting and a virtual office are you most and least attracted to?
Formulate a marketing objective for the company's product and the selected country-market.
How do we counteract these ethical dilemmas? What else does the Bible tell and teach us about ethical behavior related to marketing?
Discussion Post: Consumer Behavior Model- How does the Consumer Behavior Model help inform your knowledge of marketing?
What is the product or service you will redefine or introduce as new? Why is it a good time for the company to explore this opportunity now?
Also explain purely pharmacological issues such as pharmacokinetics and routes of drug administration and dose.
How would you explain idea generation and the role it plays in the new product development process?