Homework: Critical Article Review- Marketing Concerns in Small Business
Length: 10 Pages.
Complete the Critical Article Review for the below Article.
Marketing Concerns In Small Business
Burns, Paul. Entrepreneurship and Small Business: Start-up. Growth and Maturity. Macmillan International Higher Education, 2010.
I. Study Purpose: Discuss the purpose of the study and the problem(s) studied and/or research question(s) identified.
II. Literature: Provide a summary of the literature review discussed in the study. Was the background literature reviewed relevant to the study's purpose?
III. Research Design: Discuss the design of the research study by responding to the following questions:
i. What are the hypotheses or research questions being addressed?
ii. Describe the method(s) used to answer the research questions or support/reject the hypotheses.
iii. Discuss the sampling method(s) used.
iv. Are the participants described in adequate detail?
v. Was the sampling method appropriate to the study purpose?
vi. Discuss reliability and validity as it relates to your study.
IV. Research Findings: Describe the methods of data analysis. What were the findings of the study?
V. Research Conclusions: What did the study conclude? Were any limitations of the study identified? Discuss how the information provided in the article is useful in the topic you plan to study.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.