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Design and measure the effectiveness of digital marketing campaigns. Demonstrate skill in the communication of digital marketing concepts and strategies.
What types of changes will occur to your selected product? How will this affect the marketing of your selected product?
What is meant by a consumer contact or touch point? Choose a specific company or brand and discuss how it is using the four categories of touch points.
explain how it is or could be impacted by changes in each of the elements of the external environment: economic, political, legal, technological, and cultural.
Write a discussion of the marketing philosophy inferred from each advertisement. A discussion of the differences in method and philosophy between the two ads.
Where will ideas for the new product come from and how will you filter the different ideas? Describe your criteria for selecting an idea to move to next stage.
Develop the company's pricing and distribution strategy. Develop your online and direct marketing plan most relevant for your product or service and audience.
Identify (and list) the competitors (direct and indirect) to your chosen restaurant and organize them in terms of their intensity of competition.
Do you believe regulation by the market is the best course of action in this case? Weigh in on both economic and societal concerns that affect your opinion.
Evaluate the media plan based on the three ads you've examined. Do you believe the media plan is emphasizing continuity, reach or frequency? Why?
What do you believe is the most significant role of technology in the rise of the multinational marketing concept? Why is this significant?
What are the pros and cons of the Kaiser Brand? What should Kaiser do to expand membership within the consumer and employer markets?
As you were walking up and down the aisles, what merchandising displays and brands positively drew your attention? Did you actually stop to look?
Describe the differences between process costing and job-order costing. Or provide an example of each.
What is the product or service you will redefine or introduce as new? Why is it a good time for the company to explore this opportunity now?
Identify its primary target market. Specify three methods you will use to research customer needs and wants.
Addresses several reasons why marketing is an important area of study. Should marketing be required for all college students, no matter their major?
What ethical responsibilities do individual consumers have when dealing with companies that rely on overseas labor?
Define the 4 Ps for your product/service. How have the 4Ps of your product been influenced by the pandemic? Provide a detailed description for each.
Can you provide an example of a qualitative analysis or quantitative analysis? In your own words, what is modeling? What is a Monte Carlo Analysis?
What market demographics should be chosen? What marketing channels are most suitable for the purpose?
Identify two KPIs-one for each marketing objective-to measure the success of the marketing strategies. What are your reasons for choosing each KPI?
What do they do to connect with their customers? Why do you believe they been able to accomplish this for so many years?
If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?