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What types of changes will occur to your selected product? How will this affect the marketing of your selected product?
Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
Discuss what might be in the organization's external, general, or industry environment that would influence strategic planning for that company.
What is meant by a consumer contact or touch point? Choose a specific company or brand and discuss how it is using the four categories of touch points.
Explain how it is or could be impacted by changes in each of the elements of the external environment: economic, political, legal, technological, and cultural.
A discussion of the marketing strategies used in each advertisement. Does the company use mass marking or demographic-specific marketing?
Discuss the area of Raleigh and Durham is strong in the educational support as well as high technology companies that promote science museums.
Where will ideas for the new product come from, and how will you filter the different ideas? Describe your criteria for selecting an idea to move to next stage.
Review the required articles and utilize the information to create a marketing strategy. Create organization and marketing strategy to brand the organization.
Do television advertisements influence consumer markets or do consumer markets influence television advertisements?
Why is marketing research important to the development of a marketing strategy? Provide a specific example.
What behavior do you look for to see if the company has quality as a strategy? How can you tell where they are on that journey?
Analyze security, privacy, ethical, and legal issues related to the digital information world and marketing
Review the Marketing Excellence: Disney case study. Why do you believe that Disney has been so successful? What do they do to connect with their customers?
If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?
Explain one competitive advantage that the company will gain by offering these new products and services to a global market.
Specific messages to the target customer in each of the countries you are selling into. Plan for how you will measure the results of your plan.
Discussion Post: Business- What are the basic elements of marketing mix? Provide a detailed discussion with example.
On Dec. 10, Disney announced aggressive plans to boost its Disney+ streaming service. Does that mean Disney stock is a buy right now?
How will you reach the necessary Channels to communicate with your prospective Customer Segments?
How would you want to describe the items on the menu? What marketing or promotional ideas would you apply and why?
Name and describe the five stages of the product life cycle. Identify a product class, product form, or brand that is in each stage.
What has been Southwest's traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline's first three decades?