Solved: What is meant by a consumer contact or touch point, Marketing Management

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What is meant by a consumer contact or touch point

Marketing Problem

• What is meant by a consumer contact or touch point?
• Choose a specific company or brand and discuss how it is using the four categories of touch points.

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What is meant by a consumer contact or touch point

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