Solved: What are the pros and cons of the kaiser brand, Marketing Management

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What are the pros and cons of the kaiser brand

PPT Problem: Kaiser Permanente Marketing

• What are the pros and cons of the Kaiser Brand?

• What should Kaiser do to expand membership within the consumer and employer markets?

• Should Kaiser move away from the 8 year old Thrive campaign for something new given the commoditization of wellness initiatives?

• Should Christine Paige resist the pressure to deliver hard metrics? What metrics would you recommend?

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

Attachment:- Kaiser-Haas.rar

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Marketing Management: What are the pros and cons of the kaiser brand

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