Which is the least effective at reaching consumers


Discussion Post

o Various types of direct marketing were discussed in the reading. In your opinion, which of these types is the most effective at reaching consumers? Which is the least effective at reaching consumers? Support your opinion.

Reading: Kayode, O. (2014). Marketing Communication Chapter 10.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: Which is the least effective at reaching consumers
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