Discussion Post: McDonald's and the McCafe Initiative
• What was the issue in breakfast sales? Based on initial results, Srgo believed that McCafe appears to have resolved the issues in breakfast sales. Do you agree? Why or why not?
• Are there any economies of scope to be exploited between McDonald's existing business and the McCafe business? If so, what are they?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.