Discussion Post: Brand Equity
Respond to the following in a minimum of 175 words:
a) Consider a product you are familiar with.
b) Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.