How the companies have succeeded in the face of challenges


Assignment: Research Report

Length: 8 to 10 pages.

Your firm's partners have decided to invest some of the company's profits in the stock market and have identified two leading companies in each of five industries. They have assigned you and several of your colleagues the task of comparing the two companies in each industry in the following qualitative areas:

i. Internal strengths and weaknesses

ii. External threats (can be anything from emerging competitors and shift in the economy to potential changes in consumer habits or new government regulations)

iii. Growth opportunities

iv. Management styles and strategies

v. Examples of how the companies have succeeded in the face of challenges

vi. Brief company background information

vii. Brief comparative statistics, such as annual sales, market share, number of employees, number of customers, sources of revenue, and any other numbers you deem relevant

Format your assignment according to the following formatting requirements:

i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: How the companies have succeeded in the face of challenges
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