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How servitization redefine firms relationship with customers

Discussion Post: Servitization

• In your own words, briefly define the term servitization.

• How does servitization redefine a firm's relationship with its customers?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: How servitization redefine firms relationship with customers

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Marketing Management: How servitization redefine firms relationship with customers

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