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How does it relate to corporate social responsibility (CRS) and marketing ethics? Are they successful in their efforts? Why or why not?
Explain which types of market inefficiencies derive from monopolies. Use examples from the textbook to support your claims.
Describe a professional situation that you have experienced or a case that you have read about, where some type of unethical behavior was observed by others.
When the product reached the maturity phase of the lifecycle, how did the product continue to evolve - were additional brand extensions created, for example?
Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.
Describe the background of the industry and its customer base for which you are framing your argument.
Explain the four-part formula called the Marketing Mix and how to apply it to sales? Describe the relationship between the target market and the 4 P's.
Critically analyze the three main assumptions of the Capital Asset Pricing Model (CAPM) and why is the market portfolio efficient according to CAPM?
Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business?
Why do you consider the graph misleading? What should be changed or added to the graph to make the information accurate?
Identify and describe one fixed cost and one variable cost in your department, and explain whether they are controllable or non-controllable.
What could have been done better BEFORE the scandal in 2017 and earlier? What could have been done better AFTER the scandal broke (early 2018)?
Why is there a market for bonds? Why do some financial analysts treat preferred stock as a special type of bond rather than as an equity security?
Determine which stage of the product life cycle your organization's product is in. What market characteristics lead to your determination
What are the important differences between a capitalist - free market economy and a socialist economy? Which do you prefer for the U.S. and why?
Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain competitive advantage.
Describe the organization's primary competitors. Based on your competitive analysis, what do you is the organization's competitive position?
Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?
Identify which platform is your favorite from a social media marketer's perspective, and list at least two reasons for your choice.
What is Nespresso's brand position? How do U.S. consumers consume coffee (i.e., where and what kind of coffee) and how does this affect Nespresso?
What are the major public policy issues in pricing? Does Amazon practice predatory pricing or just good competitive marketing
Discuss viable techniques of building the equity of the brand. Discuss several branding decisions recently made or appropriate to make.
Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?