Discussion Post
• What was Dove's market positioning in the 1950's? What is its positioning in 2007?
• What does it mean to be a Global Masterbrand? Why does Unilever want to have fewer brands?
• How would you describe the primary customer for Dove?
• Do you think Dove has become too controversial? Should they embrace their new brand direction or tone things down?
• What would you recommend Dove should do to take the brand to the next level?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.