What steps company take now in order to ensure profitability


Discussion Post: Starbucks Omnichannel Recommendation

For Starbucks

What steps can this company take now in order to ensure profitability in future years? For example, is there something that the company does now, but should drop? Or something that the company doesn't do now, but should add?

You can also use this section to make any other general recommendations -- for example, if you were hired by the CEO as a consultant, what important strategic, operational, or tactical steps would you recommend for the company?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: What steps company take now in order to ensure profitability
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