Assignment: Netflix Effect in Thailand
Read the case study uploaded to Moodle titled "The Netflix effect" in Thailand by Pirongrong Ramasoota, Abhibhu Kitikamdhorn (you can find it in a PDF format at the top part of the course's page, right below the shortcuts).
Answer the following questions:
1) Identify and discuss the nature and type of marketing issues in the case.
2) Were these strategies/tactics/actions implemented?
3) What were the consequences of the taken strategies/tactics/actions?
4) Were procedures in line with existing codes of practice, policy, or theories?
5) Design possible recommendations aimed at provided better responses or fixing the identified issues.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.