Homework: Social Media Marketing Project
Length: 2000 words.
Task: Develop a Social Media Marketing Plan
You should imagine that you are working for a small or medium size company that chooses to develop a social media campaign plan. Assume that you are presenting IN A WRITTEN REPORT your plan to the main stakeholders of the company for their approval. A key element of the homework is how realistic you are in your proposal.
Your plan must include:
1) What the company does and its market.
2) What you want to achieve with the social media campaign and why (Business Objectives and Social media goals)
3) The plan of action, the steps you will take, estimated time spans (actions, timing etc)
4) Key messages to transmit (a short video/image with the proper text, message and Call to Action) (tools for videos, Canvas, animoto or any other tool)
5) Key metrics by which you will measure success or failure.
6) An indication of the resources you need to dedicate to it like HR, FINANCIAL, TECH etc.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
It assesses the following learning outcomes:
1) Design the social media marketing plan and apply it to reach specific social media objectives
2) Analyze the social community and application of brand strategies