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Describe the nature of some of the research challenges facing pharmaceutical companies. The mounting cost of research can be daunting.
How the companies involved made progress that would otherwise have been more difficult or expensive.
What event or series of events led the organization(s) negative brand image? What branding strategys would need to be implemented to restore a tarnished brand?
For this first discussion, describe your hypothetical company, its physical location (this is required), and the product it makes or the service it provides.
Identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why.
Identify three internal and three external factors influencing the setting of prices. Discuss how each of these factors influences the price of a service.
In at least two pages, discuss the various metrics provided by the online survey tool and their advantages/disadvantages to the market researcher.
Applying the rubrics of ambition, value proposition, and content, how would you use these concepts for marketing your city?
What makes EON different from any other energy service providers that you know? How is EON using technology to leverage customer experience?
Discuss how 'mom and pop' shops/small retailers can succeed when competing for the same customer with powerhouses like Wal-Mart or Amazon and their e-business.
Define their current position in the market place and lecture notes as a guide; Discuss how they identify their customers.
Discuss ability of customers to put firm under pressure due to availability of existing substitute product, buyer price sensitivity, uniqueness of product, etc.
How might you obtain data to segment visitors to your city's public parks, by day of week and time of day? What would you expect to find?
Designing compensation plans for a salesforce. Discuss and explain the organization and implementation of sales programs.
What is the best approach for marketing to the subsegments you have identified? What are the benefits for Richmond to marketing to the LGBT community?
Identify the legal concept of negligence and discuss the elements necessary to establish a negligence cause of action as discussed in the text.
Describe how operations and management activities impact the management of goods and services that Zappos provides.
Examine an international market in which expanding coverage of care yielded a positive economic impact.
Determine three digital marketing methods you will use in developing the marketing plan and provide a rationale.
Develop one persona that represents users of your chosen product. Draft this portion of the project as part of the Module Two milestone.
Name a product brand that you consider yourself loyal to or that you were once very loyal to. Describe how the promotion of the product keeps or kept you loyal.
Provide a bar graph showing three years of data on the most significant change. Demonstrate the importance of a change in Household Trends.
Explain how functional attributes and psychological attributes determine the level of customer satisfaction in the post-purchase?
Select an organization that you purchase products or services from and identify the organization's touchpoints. Are they effective? Can they be improved?
Give specific examples of the type of questions you would use with the customer in the form below. How would you open the meeting? How would you close it?