Discussion Post
Select two competing companies (i.e., J.C. Penny vs. Nordstrom's) and discuss:
• Define their current position in the market place and lecture notes as a guide;
• Discuss how they identify their customers. You can select any industry, and your discussion must address the issues of high/low volume customers, as discussed in the textbook.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.