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Explain how firms obtain new products and why it is an important process for companies and customers.
Discuss the two new product pricing strategies and the conditions that met for companies to successfully launch new products under each of these strategies.
What is the goal for each marketing channel? How will you measure the Return on Investment (ROI) for each channel?
Discuss how you would modify the personal selling approach based upon the Brazilian target market.
Provide a brief description of the company you selected. Explain how you think the company could benefit from increasing its market share.
What you learned from the discussion boards and what the commonalities and differences are in your classmate's responses to Discussion.
What are some storytelling elements that may be altered to adapt this story to a different culture?
Describe your online marketing tactics for the t-shirt company. What tools and resources will you use to support your tactics?
How does Southwest Airlines' approach to providing a total product experience capture the marketing framework elements of STP and the 4Ps?
Consider the trends described in the chapter. How will each affect the business you are in (or were in before coming to b-school)?
What resources may be a concern in the country you selected? 3) How will this impact the decision to move to the country that you selected?
How does unique selling position (USP) relate to the Product when using the Marketing Mix in digital marketing?
How are these data used by companies? Describe 2 ethical dilemmas that business organizations face when using big data.
Develop one market segmentation profile for business expansion into domestic markets.
How should it modify its marketing mix strategy and why (mention 2 separate modifications for each P)?
Approaches to forestall market disappointment are as of now usually executed in the economy.
Analyse the information given in the marketing plan of the organisation {given in the case study).
What is interesting here is Swiggy has followed the acquihire (acquiring a company for the staff expertise) to launch its hyperlocal services.
Which of the following statements about the market maneuvering for buyer patronage that goes on among rival sellers of a product or service is false?
Was Hubspot's acquisition of MotionAI, a smart move for the company? How might it affect its relationships with its own customers?
Describe the business and conduct an external analysis of your regional market to detect opportunities and threats for the business that you selected.
Describe how the entrepreneurs used customer-driven marketing to develop IOLLA. How does IOLLA target a market niche?
Establishing target specifications: Specifications provide a precise description of disinfecting the towel dryer.
What if any incentives did the whistleblowers have in this case? What is the role of a consulting firm if they see any improper actions from their clients?
What resources are available for marketing activities? Does the company have unique products or services that satisfy the needs of its target market?