Homework
During this homework, you will take on the role of a market researcher. You will conduct a survey using an online tool (e.g., SurveyMonkey) of your choosing. Follow these steps:
I. Utilizing the questionnaire you developed in Unit IV, prepare the survey for online distribution. There are many tools online where you can sign up for a free account. Include the survey in your homework submission (minimum of 15 questions in the survey).
II. Distribute the online survey to at least 15 respondents that you are fairly certain will respond (the goal is 10 responses). Note that this can be a convenience survey (friends, colleagues, and family).
III. In at least two pages, discuss the various metrics provided by the online survey tool and their advantages/disadvantages to the market researcher. Include at least three survey metrics in your homework submission to support your discussion.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.