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Can you imagine an effective leader who is not an effective communicator? Leadership communication skills are very important.
Predict the most significant trend to impact the business. Formulate a strategy for the company to minimize or capitalize on this trend.
Explain the term "business.Explain the role of business in the economy.
Compare and contrast outsourcing and offshoring.Identify two companies that outsource certain tasks.
Briefly discuss customers and traditions of the country's citizens and how these can possibly influence business there.
Identify the significance level, the test statistic and the critical value.• State whether you are rejecting or failing to reject the null hypothesis statement
This plan will provide the basis for the extension of the Starbucks Mobile Application and creation of Starbucks Fast Lane membership program.
Identify how your product's features and benefits compare to those of competitors. (examples: perceived product quality, functions, price, product assortment)
Create the Positioning and Branding portion of the Marketing Communications Plan using the business and information presented in the Case Study
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market
Explain the role of ethics and social responsibility in developing a strategic plan, considering stakeholder needs.
Target markets - Outline and justify the specific target markets that will offer the best opportunities for organisation growth.
Assess the potential for your company's overall performance in relation to the marketing plan objectives.
Analyze the overall role of store associates in serving consumers who are better informed through technology. Support your answer with 2 examples.
What is the difference between a vision and a mission? Where have you seen misleading organizational mission, vision, and values statements
Describe ethical considerations with regard to marketing to children. When the marketers' pitch includes a cause component
What is the impact of the use of social media on traditional sales and marketing efforts? Why?
Describe the products (goods and services) that interest these youth markets.
How has technology affected marketing? What types of new technologies are organizations using to market their products and services to buyers and sellers?
Identify two companies that you believe integrate corporate social marketing in their overall strategic marketing plan. Provide examples.
Describe the values and culture of your organization. o What are the values of your organization? o How are they reflected in the behaviors you see at work?
What is meant by emotional bonding? Discuss how this concept can be used in developing an advertising campaign for a brand
This week we will be looking at Service Recovery. Discuss the benefits to a company of having an effective service recovery strategy.
Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.