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Summarize the different marketing components addressed in this simulation by answering the following questions:
What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection
Which method identifies the effect sponsorship has on consumers brand knowledge?
What is an ultimate form of foreign involvement? o Direct investment o Foreign investment o Foreign trade o Direct ownership
Total customer satisfaction is measured based on the relationship of o past experience and present experience
The purpose of profitability control is to evaluate and improve the spending efficiency and impact of marketing expenditures
Compare and contrast two other U.S. restaurant companies who have successfully or unsuccessfully entered the Chinese market.
What internal strengths and weaknesses exist? What are the external opportunities and threats facing Amy's Bread?
Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for both Apple and Samsung.
Daniel Katz's functional theory of attitudes is discussed. For each of the four functions discussed, develop a list of attitudes towards three brands
Which items might substitute for another item? Why did you choose that substitute and how might it affect demand?
Assess the public relations implications of the senior market in the United States. Identify a specific senior audience. Is this an influential audience
Identify the Hoosier Burger project's scope.How was the Hoosier Burger project identified and selected?
When conducting a business process re-engineering study, what should you look for when trying to identify business processes for change?
What are disruptive technologies and how do they enable organizations to change their business processes radically? Give a specific example.
Select an organization from the United States that conducts business in countries other than the US and assess the impact of global public relations on buyer
Bringing the Franchise to Market Determine which business in one's area is franchiseable-what could be done to help this business assess its market?
Alternative Solutions. Develop two alternative solutions to the defined problem. This should not be a laundry list of actions one could take to address
What are the types of properties and ownership based upon your readings? What is unique about this hotel company?
Explain how the different areas of the Food and Beverage Division contribute to the overall success of a full service hotel operation.
What is the outcome of conducting a market opportunity analysis? Why are SMART objectives necessary?
How can franchises ensure their products are appropriate for international markets?
Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.)
What current issues in these global locations may affect the success of an American based organization?
1. examine the current situation 2. identify potential threats and opportunities 3. set objectives