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What is the difference between a vision and a mission

Discussion Questions

1). What is the difference between a vision and a mission? Where have you seen misleading organizational mission, vision, and values statements? How did that affect the organization?

2). What is the role of the strategic management process in determining overall enterprise performance?

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Marketing Management: What is the difference between a vision and a mission

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Marketing Management: What is the difference between a vision and a mission

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