Case study
Scenario
Assume that you have been hired by Joseph Van Der Steen as a marketing consultant to make recommendations to the company on options for achieving business growth and increase revenue through the implementation of a marketing strategy.
Requirements
Your assignment must include the following:
1. A cover page (use the one attached to your study guide)
2. A table of contents page
3. Executive summary - a brief overview of the proposed plan which should include the report's main findings, conclusions and recommendations.
4. Situational analyses - give brief but relevant background information on the company's current market, products, competition and distribution. Identify the company's internal strengths and weaknesses as well as the main external threats and opportunities it faces.
5. Marketing objectives - Explain clearly what the plan is expected to achieve for the company. Identify at least four main marketing objectives that the company should pursue.
6. Target markets - Outline and justify the specific target markets that will offer the best opportunities for organisation growth.
7. Marketing mix - discuss each element of the marketing mix, product, price, promotion and place to achieve the company's objectives.
8. Budgets and controls - include sales, cost expenses and profit forecast.
9. List of references - at least four books/journals that you have consulted in the preparation of this assignment.
Attachment:- Marketing .rar