Assignment:
Create the Positioning and Branding portion of the Marketing Communications Plan using the business and information presented in the Case Study. Meet the following requirements:
• In 200-300 words, answer the following: Determine branding for the restaurant. Does the restaurant need a new brand and/or name? Explain. Design a logo. (This may be scanned into a pdf document)
• In 200-300 words, create the positioning statement for the restaurant.
• Using feedback, update and make changes to the previous section of the plan.
• Please adhere to the Publication Manual of the American Psychological Association, (6th ed., 2nd printing) when writing and submitting assignments and papers.