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Explain the importance of marketing in organizational success, based on these definitions.
describe the elements of the marketing mix: product, place, price, and promotion. Include the following:
Consider two following definitions of marketing. Choose one definition that you prefer and discuss its main points or underlying meanings in detail.
what factors (internal, external, situational, marketer-initiated) influence college students' purchasing behavior.
Analyze the four eras of business and make a prediction for what the next era will be like. Explain the rationale behind your prediction.
I choose Almarai company and i want you to talk about her mission, vision, objectives, goals, and strategies.
What is unique or distinctive about the product or service that separates it from substitutes and competitors? Does a viable market exist for the product
Identify key firm capabilities. • Describe the components of sustainable competitive advantage.
Explain how to use customer satisfaction measurements to enhance quality planning
How does PepsiCo balance those stakeholders such as consumers and shareholders that are interested in good tasting products
Suggested reasons why many customer satisfaction efforts fail include all of the following EXCEPT:
You have to focus on how use market research to help differentiate their brands. Read an article from the Forrester Blog to gain a deeper understanding
Explain the of three types of marketing information.The international marketing research process is more complex than that of a domestic research process
Sales Promotions offer consumers an incentive to buy. Name at least four different types of sales promotion tools
Analyze the four levels depicted in the pyramid of social responsibility
What characteristics describe innovative organizations? If you were attempting to transform an average organization into an innovative organization
Define direct marketing and give some real world examples. How are innovations in interactive television
A common mistake in pricing is _. A. Setting prices independently of the rest of the market mix B. Revising prices too often
The second step in the marketing research process is ______________. A. Define the problem and research objectives
When a company grows globally, this is an example of: A. Market penetration. B. Diversification. C. Market development D. Product development.
Is TV advertising still the most powerful advertising medium or has it faded in importance?
What type of company will you develop? • Why did you choose this industry? • Is it for-profit or non-profit?
Finally, provide a brief statement of what you believe would make your business plan a success.
The worldwide product division structure: is weak in local responsiveness inhibits the realization of experience curve economies
Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's