Assignment:
Strategic Business Continuity and Internal Risk Assessment
• Identify key firm capabilities.
• Describe the components of sustainable competitive advantage.
• Analyze the influence of the organization on strategic business continuity.
Course Assignments
1. Readings
• Strategic Management: Competitiveness and Globalization, Concepts and Case.
2. Individual Assignment: Internal Risk Assessment
• Resources: University Library's MarketLine Business Information Center
• Access the University Library's MarketLine Business Information Center and look up one of the following companies:
o Wal-Mart Stores, Inc.
o Jet Blue Airways Corporation
o Hewlett-Packard Company
o Home Depot
• Prepare a 1,050- to 1,750-word paper identifying the key capabilities of your selected company.
o Discuss the firm's strengths and weaknesses in marketing, human resources, management, research and development, finance, and other applicable areas.
o Analyze how internal organizational dynamics influence strategic business continuity.
o Access the company's Web site and use the Management's Discussion and Analysis of Financial Condition and Results of Operations, if available, and the most recent company Annual Report as sources.
o Reference your readings and at least three other sources, including MarketLine, the Internet, or other properly cited sources.
• Format your paper according to APA standards.
3. Learning Team Instructions
• Create the Learning Team Charter.
• Select one of the following Virtual Organizations to use throughout the course for strategic plan development:
o Riordan Manufacturing
o Huffman Trucking
o McBride Financial Services