How does pepsico balance stakeholders such as consumers


Questions:

1. How does PepsiCo balance those stakeholders such as consumers and shareholders that are interested in good tasting products and financial performance with special-interest groups and regulators that are more concerned about nutrition?

2. How effective do you think PepsiCo has been in responding to stakeholder concerns about nutrition and sustainability?

3. While PepsiCo was trying to become a responsible and ethical company, how did the AMP Up Before You Score mobile app get distributed without proper oversight from those who are concerned about appropriate conduct and the reputation of the company?

Attachment:- pepsico_case.rar

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Marketing Management: How does pepsico balance stakeholders such as consumers
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