Discussions:
College students' behavior in the marketplace is not representative of the population as a whole. They are a specific segment with their own consumer behavior. Imagine that a market researcher wanted to better understand what factors (internal, external, situational, marketer-initiated) influence college students' purchasing behavior. What factors would you say influence their consumption?
Note: Two contributions are required for full credit. First, you may participate once by stating a fact, example or opinion on the topic, or by contrasting that to other facts brought up by other students.