What you believe would make your business plan a success


Assignment:

Business Proposal vs. Research Proposal

All students must complete the following:

The final project for this course is to create a business plan. The business plan will help you consider all of the areas that an entrepreneur must consider when starting a new company. A second part of this course is completing the business strategy game in weeks 2-6. This will give you experience in learning about the business operations once your company is operational. It will aid in learning how the decisions that you make will affect all areas of business. Please note that you will not be able to choose the product that you are producing and selling in the strategy game, however, you will be able to relate the business choices to your own industry. Completing the business plan and the business strategy game in conjuncture will give you a visionary perspective of the life cycle of your company.

To register your account, follow this procedure:

1. Browse to https://www.bsg-online.com/

2. Click the button for new students.

3. Enter the Company Registration Code assigned to you by your course instructor. If you have not received a Company Registration Code from your course instructor then you cannot register a BSG account at this time.

4. Complete and submit the registration form.

5. Enter the following Prepaid Access Code in the spaces provided and click the Prepaid Registration button to complete your account registration.

The site requires a login which you will receive via email along with instructions on how to use it. Hold onto this information as you will be using it THROUGHOUT the entire course.

Read the BSG Players Guide

Submit decisions for Years 11 and 12.

Submit a 1 page paper to this dropbox which will detail your mission statement for the company and the target performance objectives. Indicate that you have finished practice round 2 and years 11 and 12.

Please choose and complete one of the following:

Question A

A key to submitting quality business plan proposal (Also referred to as your Capstone Project) documentation is to clearly outline the contents of your proposal as follows:

1. Begin with a cover sheet with the title of your project proposal, the date of submission and your name and email address.

2. Construct a table of contents (a maximum of one page) in which you outline the sections of your proposal.

3. Document your proposal commencing with an introduction to the business plan (a project description) and a brief statement of how you see the intended project fitting into your program of studies and areas of professional interest. This should be 1-2 pages in length.

4. Discuss the expected outcomes or alternatives that you anticipate from completing this business plan. We understand this may be speculative at this point in time but we simply wish you to consider what outcomes you deem possible from this major assignment. You should also comment here on the personal and/or organizational benefits that may likely flow from completing this business plan. Length may vary from 1-3 pages.

5. Finally, provide a brief statement of what you believe would make your business plan a success. If you were asked to evaluate this project at this point in the process what criteria would you recommend as being useful in conducting such an evaluation.

In order to successfully complete the preliminary project proposal module, you will need to describe your business concept in a 4-5 page document that paints a vivid a picture of your proposed company's vision and the breakthrough idea your plan offers to the market. Identify any special skills you possess which enable you to ensure the success of your plan. Include any personal incentives for starting this business and discuss any previous experience you possess in creating and operating a business in your chosen industry. Your proposal should include a brief industry analysis, with a discussion of existing competition, a SWOT analysis of your proposed business. Lastly, include a detailed rational for selecting this type of business, insight into how it aligns with previous course work and your future plans.

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Marketing Management: What you believe would make your business plan a success
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