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Describe some opportunities and challenges in international marketing created by new advances in information technology.
What are types of sellers in the international market place? Can sellers also be buyers? If so how? If not, why not?
Using a product /service of your choice, you will develop an international marketing plan.
Discuss the three primary models of international marketing that address the marketing mix:
Did Tata's choice of a different generic strategy than that of InfoSys result in better flexibility when global BPO industry forces changed?
How has technology affected marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers?
Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats.
This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion.
Identify and describe a humanitarian cause and outline components of a marketing strategy
Question: What are some of the challenges companies face in marketing their products or services to an international market?
What are the economic costs and benefits to Martin's Textiles of shifting production to Mexico?
Explain what the article is about. Discuss how the company described in the article developed a "cutting edge" marketing campaign.
Why is planning important in marketing? What are the essential components of a marketing plan?
Building a brand is crucial exercise that often takes years or decades to accomplish. The benefit of brand equity is realized in the bottom line.
Determine its organizational structure, the factors involved, and its effectiveness. Conclude with comments to demonstrate positive and/or negative points
Discuss the influence of globalization and localization when it comes to marketing brands.
How is globalization affecting international marketing activities? Do not assume every marketing campaign is "globalized" - or should be.
You should discuss two Super Bowl commercials. Select one that you liked and one that you did not like - then:
You work for your local public health department and they have asked you to create a mailer to be sent out to your community describing the state of your health
Price escalation is a major pricing problem for the international marketer. Explain the concept of price escalation, and discuss two factors
Set a price for a new to the world consumer (this means a product that is not on the market) product. Identify a new product you think could be successful
Most of us are aware of the term "purpose statement" but are unsure of its real meaning within an organization. It is a statement describing the organization
How can a marketing audit be used to increase the understanding of the internal and external challenges facing an organization
Using the Marketing Audit Overview guide, prepare an action plan to include key tasks
Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.