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Analyze how markets work and make recommendations for or against any form of price control. Explain your rationale.
Develop an advertising/public se advertising/public service/media campaign for the CSR initiatives for the company you selected for the Final Project.
Explain the concept of perishability. Describe and give examples of destination marketing.
Describe the similarities and differences among social media in the US and China.
For each of the three major phases 1. Perceptual map, 2. Revving up the Market/introduce a new product or reposition the existing product
Marketers who wish to leverage the online environment to achieve the objectives of a marketing strategy through marketing management tactics
Packaging is used to protect products in their journey from the manufacturer to the end user or consumer. Packaging can also be used as a positioning
You will discuss legal and ethical issues surrounding the use of social media in marketing.
Thinking about the company and product or service you have explored during this class, imagine that you are now a competitor of that company.
Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
A large product-distribution company is having a problem during its group meetings: One department manager is constantly disrupting
You will explore how businesses react to changing economic times and the influence this has on product/service positioning in the market place
We have laid the foundations for a theoretical model to describe the marketing process and entrepreneurial activity.
You are an entry-level programmer with the ACME Development Firm. Your boss has selected you to plan new payroll application for a new client
onduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position
I want - to select 2-3 online resources, blogs, podcasts, etc. that relate to business speciality in which I am interested and follow them throughout course.
How can a company implement a marketing campaign? What would be the time frame? What are the costs and resources needed to implement?
Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product
How is Coca-Cola changing its senior management?
You have prepared a new training manual that explains how to sell and market toward the intended female consumer that needs to be sent to all the retail stores
Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.
Does marketing convince consumers to develop new desires about products and services they do not need
Outline a marketing strategy for the health care provider you selected.
Employees market competitive salaries because of a lack of financial resources.
Determine the appropriate type of market structure for the situation in question. Cite at least four (4) defining characteristics