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Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization's integrated marketing
How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members
Explain how organizations use social media to communicate with their consumers through a crisis
You will select a research article of your own choosing (article must be related to communication) to review and critique.
Create an article review of 750-1,000 words that addresses the following: What is the thesis (main idea) of the article?
Briefly describe the company you have chosen and the product that will focus your analysis. (1 page max.)
List three specific types of price adjustments and explain the rationale for making such an adjustment.
Describe three advantages and three disadvantages of standardizing the marketing mix worldwide.
The marketing strategy describes the planned direction and goals of the marketing activities, incorporating facts and assumptions
What are the goals and objectives for the organization? What is the timing of the plan? What resources will be required to achieve the plan
Develop the differentiation strategy in relation to the closest competitor.Establish whether the company's intention is to be a leader or follower
Analyze the theoretical aspects of research methods to include the following:importance of conducting effective research leading to good decision making,
communicate ways for customers to express their dissatisfaction? If possible, outline what remedies the product or service may be taking to ensure satisfaction.
Assess how the Barone and Jewell approach could be applied to your own organization.
Identify the strengths and weaknesses within the strategy.Examine what effect IMC strategies have on marketing management.
identify brand gaps that exist between your image and your identity.explain the current state of your personal brand online and off.
Describe a decision-making process for employees with two different strengths
What are the benefits of iDirect marketing for both the buyer and the seller?
Show your business customer how to buy the product or service from your firm using the iDirect marketing methods you proposed in Part I.
Write a 350- to 700-word paper that discusses how this small business has used social media to develop their relationship marketing.
From the scenario, discuss two areas of the United States economy that Ronald Reagan deregulated in the eighties
Lastly, explain how you can personally have a positive impact on customer loyalty in your position.
You will assess the product portfolio for your selected business unit by analyzing the value proposition, market position, and competitive advantage
Describe one (1) disadvantage of the current structure. Describe one (1) advantage and one (1) disadvantage of a geographical sales structure.
Describe the elements of the marketing mix (product, place, price, and promotion) and how they fit together in targeting customers.