How to reflects a desired position in the marketplace


Discussion:

Most of us are aware of the term "purpose statement" but are unsure of its real meaning within an organization. It is a statement describing the organization's purpose, or the reason for its existence. The purpose of an organization reflects a desired position in the marketplace. It should accurately answer to the questions below. The purpose statement is the written summary of those answers.

• Who are we?

• What do we do?

• For whom do we do this?

• How do we know when we are getting it done?

The purpose statement is the written summary of those answers. The most effective purpose statements are short, concise, and direct. A good purpose statement is between 2-3 sentences.

Answer the four questions above and create a purpose statement for your HR department. Submit the answers to the four questions and the purpose statement to your instructor for review.

NOTE: At this stage, you will need to name your company and decide the service they provide or products they manufacture.

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Marketing Management: How to reflects a desired position in the marketplace
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