PART ONE: Using the Marketing Audit Overview guide, prepare an action plan to include key tasks (what you will do and how you will do it) and due dates for a subject organization (you select). Be sure to include key resources such as people, data, reports, and articles, among others to be used.
The key word is Approach. Please identify how you will approach this task. The term action plan means what steps you will take to complete such task.
When preparing the task, for each part of the Marketing Audit please discuss the following:
a. What types of information and data you plan to review
b. The types of analysis you might perform on the data that you collect
c. When you plan to do this
d. Any challenges that you perceive in completing the part
As there are five parts to the Audit, and four questions above, you should present 20 pieces of information about your approach for doing the audit.
Please provide in-depth response to provide sufficient detail to demonstrate that you have (a) thought in depth about the task and (b) have in place a work plan that will allow you to begin work on the project starting in coming weeks and that will ultimately allow you to succeed.
PART TWO: Prepare an executive summary, table of contents, summary conclusion for each part of the audit, followed by bullet points listing key findings and supporting evidence, including numerical data, and lastly, recommendations to improve the marketing effectiveness of the subject organization.