TASK:
Using a product /service of your choice, you will develop an international marketing plan.
Assessment criteria:
- Thorough understanding and comprehensive evaluation of international marketing techniques
- Application of international marketing research techniques showing an understanding and knowledge of chosen topic.
- A well Detailed international marketing plane.
- Appropriate conclusions and recommendation required.
- All relevant information appropriately presented.
PROJECT FRAMEWORK.
1} Executive summary
2} Definition
3} Objective
4} Marketing Audit
a} customer Analysis
b} competitor Analysis
c} Market Analysis
d} environmental Analysis
e} internal Analysis
f} SWOT Analysis
5} Marketing Strategy
6} Marketing Strategy
7} implementation and control
8} conclusion and recommendations
9} Bibliography.
10} appendices.