Assignment:
Write 400 to 600 words that respond to the following questions with your thoughts, ideas, and comments.
- What are the differences between the traditional marketing and marketing in the online environment?
- What are external marketing environment factors?
- What is the e-marketing program strategy process?
- How are the target market customer characteristics and consumption behaviors different in an e-marketing environment?
- Support your rationale by including Web links to at least 1 site for a traditional marketing company and 1 site for an online e-marketing company. The Web resources do not have to pertain to the health care market, but they should demonstrate the organization’s marketing strategy and approach.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.