Assignment:
Student will be required to read the article and prepare a one page critical analysis of the article as it relates to marketing. You should plan to select articles that are focused on core marketing principles or some form of brand imaging. Length should be 1 - 2 pages.
The circumstances surrounding the situation
The factors motivating/inhibiting the behavior
How these factors were utilized or overcome
Results of the action taken by the individual or situation
Impact on the organization