Disrupting the change process


Assignment:

Discuss the following question and include textbook and outside credible resources to support your answer:

How does a business leader recognize if an intended change is not a good idea? Have you been involved in a change initiative that was doomed from the beginning? Have you been involved in one that was disrupted during the change process by some external environmental disturbance? Have you been involved in one that simply did not produce the intended results?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Disrupting the change process
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