Assignment:
Q1. Describe the interrelationship between consumer behaviour as an academic discipline and the marketing concept.
Q2. Describe the interrelationships between consumer research, market segmentation and targeting, and the development of the marketing mix for a manufacturer of high-definition television sets.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.