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Discuss the communication process in relation to a producer’s promotion of an accessory product—say, a new electronic security system businesses use.
If a company wants its promotion to appeal to a new group of target customers in a foreign country, how can it protect against its communication.
Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important.
A small company has developed an innovative new sprayon glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs.
If Proto Company expects to sell 20,000 boxes a year, what are the total physical distribution costs for each of the systems?
Explain why a just-in-time delivery system would require a supplier to pay attention to quality control. Give an example to illustrate your points.
Explain the total cost approach and why it may cause conflicts in some firms. Give examples of how conflicts might occur between different departments.
Discuss the distribution center concept. Is this likely to eliminate the storing function of conventional whole salers? Is it applicable to all products?
If a retailer operates only from a website and ships all orders by UPS, is it freed from the logistics issues that face traditional retailers?
Forecast the future of low-price selling in food, clothing, and appliances. How will the Internet affect that future?
Discuss a few changes in the market environment that you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly.
Explain which transportation mode would probably be most suitable for shipping the following goods to a large Los Angeles department store.
Will established retailers see the need for change, or will entirely new firms have to develop?
Indicate the nearest location where you would expect to find large storage facilities. What kinds of products would be stored there?
Compare and contrast the marketing mix and target market for a bike shop in your community with the online bicycle retailer Performance Bicycle.
Explain the present legal status of exclusive distribution. Describe a situation where exclusive distribution is almost sure to be legal.
Insurance agents are intermediaries who help other members of the channel by providing information and handling the selling function.
Discuss the promotion a new grocery products producer would need in order to develop appropriate channels and move products through those channels.
Explain the four regrouping activities with an example from the building supply industry (nails, paint, flooring, plumbing fixtures, etc.).
How do raw materials differ from other business products? Do the differences have any impact on their marketing mixes? If so, what specifically?
Give an example of a new brand that is not entering the life cycle at the market introduction stage.
What characteristics of a new product will help it to move through the early stages of the product life cycle more quickly?
Explain the importance of an organized new-product development process and illustrate how it might be used for (a) a new hair care product.
Discuss how you might use the new-product development process if you were thinking about offering some kind of summer service to residents.
Explain the role of product or brand managers. When would it make sense for one of a company’s current brand managers to be in charge.