Major ways of setting internet advertising rates


Assignment:

Q1. What is the difference between a pushing strategy and a pulling strategy?

Q2. What are two major ways of setting Internet advertising rates, and how do they work?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Major ways of setting internet advertising rates
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