What is retail convergence


Assignment:

Q1. Explain the importance of a retailer’s location to its strategy.

Q2. What is retail convergence?  Define scrambled merchandising. Why has this practice become so common in retailing?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: What is retail convergence
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