What are the benefits and drawbacks of publicity


Assignment:

Q1. Differentiate between advertising and product placement. Which do you think is more effective, and why?

Q2. What are the benefits and drawbacks of publicity?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: What are the benefits and drawbacks of publicity
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