Assignment:
Q1. What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good or service? How might this affect a firm’s public relations efforts?
Q2. Take a careful look at a direct-mail catalog you have received recently. Who is the audience for the products? Did the firm target you correctly or not?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.