Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
What pricing objective(s) is a skimming pricing policy most likely implementing? Is the same true for a penetration pricing policy?
If there are several selling jobs in the channel for each product, indicate the kinds of salespeople required.
How would our marketing system change if manufacturers were required to set fixed prices on all products sold at retail and all retailers.
What type of geographic pricing policy is most appropriate for the following products (specify any assumptions necessary to obtain a definite answer).
Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each?
Describe a consultative selling sales presentation that you experienced recently. How could it have been improved by fuller use of the AIDA framework?
Explain how a compensation plan could be developed to provide incentives for experienced salespeople and yet make some provision for trainees.
If a marketing manager uses the task method to budget for marketing promotions, are competitors’ promotion spending levels ignored?
If one order getter is needed, must all the salespeople in a channel be order getters? Illustrate.
Consider the evolution of wholesaling in relation to the evolution of retailing. List several changes that are similar, and several that are fundamentally.
Discuss the role of the manufacturers’ agent in a marketing manager’s promotion plans. What kind of salesperson is a manufacturers’ agent?
Think about a situation when you or a friend or family member encountered a problem with a purchase and tried to get help from a firm’s customer service.
A firm that produces mixes for cakes, cookies, and other baked items has an incoming toll-free line for customer service calls.
How would our economy operate if personal salespeople were outlawed? Could the economy work? If so, how?
Discuss how the adoption curve should be used to plan the promotion blend(s) for a new automobile accessory—an electronic radar.
Explain how an understanding of the adoption process would help you develop a promotion blend for digital tape recorders, a new consumer electronics.
Do wholesalers and retailers need to worry about newproduct planning just as a producer needs to have an organized new-product development process?
Promotion has been the target of considerable criticism. What specific types of promotion are probably the object of this criticism?
How can a marketing manager use this feedback to improve the effectiveness of the overall promotion blend?
What alternatives does a producer have if it is trying to expand distribution in a foreign market and finds that the best existing merchant.
Explain what its emphasis on “consistent” and “complete” messages implies with respect to promotion blends.
How will this change Hillside’s current strategy? Does the marketing plan provide a good sense of what needs to be done?
How do you think a retailer of Maytag washing machines would react if Maytag set up a website, sold direct to consumers, and shipped direct.
Why do you think that many merchant wholesalers handle competing products from different producers, while manufacturers’ agents.
The board members were very impressed with your presentation and how you are moving through the product development process